One of the project priorities is to increase the participation of young people in Erasmus +, Youth in Action Programme (YA) by increasing the reached audience of young people in dissemination and exploitation of project results. Social media is perfect for YA audiences, for example, 70% percent of Facebook users are people under 35. That is a potential interested audience for YA. And reaching this audience cost much less or even nothing, if you know what tools to use. What is necessary: the message – what to say and the strategy – how and where to spread it.The main goals of the project are to:
– Increase the visibility of Erasmus+ Youth in Action projects by increasing the usage of electronic media in dissemination and exploitation of project results;
– Train the participants on usage of social media, providing them with information on how the social networks work, increasing skill level by practical exercises and sharing best practices;
– Develop a toolkit with strategies for spreading information on the internet, specifically focused for organization working with Erasmus+ Youth in Action projects;
– To share the knowledge of social network specific to different regions of the European Union member states, East Europe and the Caucasus countries;
This project will involve participants from the EU and EECA countries.