The campaign aims to get 100,000 people to take part from grassroots groups, football clubs and associations, NGOs, ethnic minority organisations, LGBTIQ fan groups, and more, and to be part of a social movement focused on tackling discrimination or promoting social inclusion in and through football. Support of up to €500 is available for grassroots activities that promote social inclusion and celebrate diversity, further the empowerment of women and ethnic minorities through football, and help refugee inclusion.